– Calling all slackers is an interesting venture*. They are aimed specifically at the 21-34 year old, male, office worker who hates his job and spends more time surfing the web than working demographic. Did you know that was a demographic? Now I will admit it is not quite like one of those job ads you sometimes read that say “To be considered, the applicant should have between 4.3 and 4.32 years C++ experience, like french fry sandwiches and be named Bob,” but it still seems fairly specific to me.

Of course, in time honoured Web 2.0 style, viral marketing is a big part of the plan. Their hordes of office slackers are, as we speak, supposed to be emailing each other to say “Have you seen the Girls in Bras video? It is hilarious.”

There are a few small problems with the plan though, the video is not hilarious, and the people behind it seem to have only passing familiarity with some standard internet practices. For example, the comment field in their blog looks like this whenever I look at it:


Did you used to think the internet operated 24 hours a day? So did I. I am not even sure what time zone that 9-6 is in, but apparently there is only one.

Some of their stuff is quite good. I liked Half day man, and they have money and a marketing budget behind them so being initially a bit thin on content will presumably be easy to solve, but it is hard to run a major website when you don’t seem to understand the genre conventions and when parts of your technology suck. I hate the Flash video player they are using. It does not cache content, so if your connection struggles you can’t pause and wait for the download to catch up. You just have to watch it stutter.

I also keep seeing [an error occurred while processing this directive]. What is that? A server side include error message, or an early version of ASP error message? How very Web 1.0.

* and I am not only saying that because I own lots of their stock on Alexadex, or because they have a really cool logo

Update: was shut down on September 1 after failing to find an audience. Personally, I only noticed six months later because I had a broken link.

37 thoughts on “ – Calling all slackers

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